Co-ops build their owner base organically. Each owner has the power to bring in new owners by virtue of sharing their enthusiasm and the reason for becoming an owner of the co-op with their social networks - family, friends, colleagues, neighbors...
Here are two easy ways that you can encourage people to become an owner today:
- Facebook post
- Personal emails to people in your networks
Read on for two sample posts that you can easily use and tailor for your purposes!
FOR FACEBOOK:
I've just purchased an owner share in Granite City Grocery! And, I encourage you all to consider doing the same at www.granitecitygrocery.coop/become_an_owner. It's a one-time $200 owner share purchase with several payment options and methods available. Why become an owner? You are supporting an important piece of the puzzle in rejuvenating downtown Barre. And, when the store opens there will be special owner benefits. Why join now? The folks behind this project are taking all the right steps with the right expert help to create a strong business proposal and robust financial foundation for the store. We need enough of us willing to step up now so that they can move forward on site selection. Join me in becoming a Granite City Grocery owner today!
FOR EMAIL:
Dear {xxxxxx},
Why become an owner? You are supporting an important piece of the puzzle in rejuvenating downtown Barre. And, when the store opens there will be special owner benefits. Why join now? The folks behind this project are taking all the right steps with the right expert help to create a strong business proposal and robust financial foundation for the store. They need enough of us willing to step up now so that they can move forward on site selection. Join me in becoming a Granite City Grocery owner today!
For more information on Granite City Grocery and why becoming an owner is important now, follow this link to their blog called "Why Become An Owner" -http://www.granitecitygrocery.coop/lets_own_it_together.